PRS Creates Custom Private Stock Trophy For Daytona

November 14th, 2011

During the GRAND-AM 2011 Rolex Sports Car Series presented by Crown Royal Cask No. 16, PRS President Jack Higginbotham awarded the overall winner of the Rolex 24 At Daytona the first in a series of highly desirable, customized SE “GRAND-AM” trophy guitars. To continue this tradition, PRS will again present a customized SE guitar to each of the 12 DP and GT winning driver pairings in 2012. To kick-off the season and commemorate the 50th anniversary of the 24 Hours At Daytona race, PRS will award the winning team at Daytona with a PRS Private Stock Custom 24 trophy guitar (pictured here).

“In racing there are special awards that mean more, for instance a Rolex Daytona watch for winning the Rolex 24 At Daytona,” said defending DP champion Scott Pruett, who won nine guitars in 2010. “The same goes for the PRS guitars. My PRS is placed with my most cherished awards.”

To celebrate this year’s Rolex 24 At Daytona, PRS, along with Guitar Aficionado and Guitar Center Platinum, is giving away a once in a lifetime VIP racing experience and a custom PRS Private Stock “GRAND-AM” trophy guitar.  Click HERE for more information and to enter. Check out the photo gallery below to see PRS’s custom shop experts create the “GRAND-AM” trophy guitar for the winner of the VIP racing experience!

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