Guitarist Lita Ford has a starring role in a new commercial for the job website Indeed, playing a Stratocaster-toting music teacher.
The spot, called “Celebrate: Music Teacher,” features Ford with her hair tied back, taking sheet music off stands and placing it in her handbag.
“So let’s just say you’ve browsed Indeed’s 16 million job listings and found a great new job working as a music teacher,” says the commercial’s narrator. “Now what do you do? You celebrate.”
At which point the ad cuts to Ford shredding on a Fender Stratocaster in the classroom. According to Ad Week, Ford performed the solo live, with no post-production.
The ad, shown below, was produced by the agency Sleek Machine. Ford’s spot is the followup to Indeed’s previous commercial, launched last June, starring Loverboy’s Mike Reno and the group’s hit “Working for the Weekend.”
While the agency knows that the average viewer might not recognize Reno and Ford, the ads will resonate in a special way with those who do.
“People are massively interested in seeing their ’80s rock heroes in a new context,” says Tim Cawley of Sleek Machine. “We’ve always dreamed of working with Skid Row or Ratt. And Jon Bon Jovi is free to email us anytime.”
In Ford-related news, the guitarist will release a new album called Time Capsule this April. The disc is a collection of previously unreleased recordings from the Eighties that she made with artists including Cheap Trick’s Rick Nielsen and Robin Zander, Dave Navarro and Kiss bassist Gene Simmons. Time Capsule is available for pre-order.