Boutique Chic: Tao Guitars

September 1st, 2011

By Tor Caracappa, Head of Visual for John Varvatos

I think I’m in love! “Sexy” and “mysterious” are the two words that best describe Tao Guitars. Don’t believe me? Click on the “About Us” section of the company’s web site, and this is what you get: “The machine is not master & tyrant, but willing servant and helper, and the products do not take their physiognomy from mechanical technology but from the spirit of their artistic originator and from the dexterity of artistically skilled hands. It is better to work ten days on an article than producing ten articles a day, this is the ruling principal. Style as identity.”

Style as identity. I think i just got chills. I guess Tao lets its guitars do most of the talking. The photos speak for themselves, as well…

For more information, visit Tao Guitars

Want to read more stories like this?
Get our Free Newsletter Here!


  1. Posted by Magnée on September 18th, 2011, 22:25 [Reply]

    Proud about belgian artisan!


Comment guidelines, edit this message in your Wordpress admin panel